MSCHF Strikes Again: The Big Red Boot in black

After making waves with their previous releases, MSCHF is back on the scene. This time, the Brooklyn creatives are keeping the buzz alive with the introduction of a new addition to their quirky footwear line: the Big Red Boot in black. This latest iteration follows the notorious Big Red Boot and its vibrant yellow version, in partnership with Crocs earlier this year.

Whereas its predecessors embraced loud colors, the Big Red Boot in black takes a more subtle approach in aesthetics. This shift was hinted at by Instagram sensation Javel Berlin some months ago, sparking speculation initially dismissed as a mere spin on the original concept. However, MSCHF has stepped forward to validate the claims, assuring a more toned-down palette but maintaining the distinct, exaggerated form factor.

In a strategic move, MSCHF continues to leverage influencer marketing, granting a sneak peek at the boot’s official packaging through various social media personas. The design maintains its allegiance to the initial avant-garde, almost cartoonish appeal inspired by Astro Boy, differing significantly from the Crocs’ collaborative model.

What’s caught the eye, apart from the boot itself, is the inclusion of a “Patent Pending” card accompanying the product. Given the frenzy and subsequent surge of imitations spawned by the Big Red Boot’s fame, it appears MSCHF is taking steps to safeguard their creative investment.

Set for a launch on October 26th, 2023, with a price tag of $350, anticipation is building. The boots will be available strictly on mschf.com and through the dedicated MSCHF Sneakers App, scheduled for 2pm EST.

Summary

• Subdued Styling: A stark contrast to its colorful predecessors.
• Social Media Unveiling: Teasers through influencer partnerships.
• Protective Measures: Notable “Patent Pending” status to combat counterfeiting.
• Exclusive Availability: Purchase channels limited to MSCHF's platforms.

With the clock ticking down to the release date, all eyes are on MSCHF to deliver yet another internet sensation. 🖤👢

For more information and all release info click here