KoRn and adidas Originals: A Collaboration Reviving Nu Metal Aesthetics

At the dawn of the millennium, KoRn redefined the nu metal scene, imprinting a legacy that not only resonated in music but also rippled through fashion trends. Embracing this heritage, adidas forms an alliance with the band, fostering a fusion between past nostalgia and modern influence, as new admirers encounter the visceral energy of the genre.

Jonathan Davis, KoRn's lead vocalist, broke stereotypes by integrating athletic leisurewear into his stage presence, notably a shimmering purple tracksuit adorned with the classic three stripes. This unexpected twist in style steered nu metal away from its hardcore leather and torn jeans, leaning instead into a vibe that resonated with streetwear chic commonly seen in hip-hop culture.

The anticipation surrounding the first-ever KoRn x adidas Originals series is high, understanding the backstory. The footwear collection presents two distinctive pieces, the Campus 00s and the Supermodified, both styled with art from KoRn’s groundbreaking 1996 ‘Life Is Peachy’ album. Not stopping there, the release features:

• Exclusive packaging with KoRn and adidas branding
• A unique guitar pick hangtag
• Special edition KoRn insignia

Alongside, the apparel lineup is set to make waves, comprising graphic tees, hoodies, and a standout feature of two complete tracksuits, paying homage by recreating Davis’s memorable purple sequined ensemble.

Set your reminders for October 27th, 2023, as the collection will be available on adidas.com, the Confirmed App, and selected retail partners. This collaboration marks a moment where music history and contemporary fashion collide, celebrating the nu metal roots with a fresh perspective.

Release Details:

• Date: October 27th, 2023
• Platforms: adidas.com, Confirmed App, and various retailers

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