Rihanna's FENTY x PUMA Avanti Pack: A Fusion of Classic and Futuristic Style! 👟✨

PUMA and Rihanna first joined forces in 2014, creating waves of excitement as she took on the role of creative director for womenswear. While the partnership quietly stepped back in 2017, the nine-time Grammy Award winner announced its official return in March through her Instagram. And this week, we'll witness the unveiling of Rih's first pack, introducing the FENTY x PUMA Avanti.

Hailing from the archives and once seen gracing the soccer field with legends like Pelé and Johan Cryuff in 1968, Rihanna puts her unique spin on this classic silhouette, drawing inspiration from the contemporary reissue of the circa '98 Jil Sander King. RiRi infuses the model with both classic charm and futuristic flair.

One of the offerings showcases a sleek jet-black leather upper, beautifully contrasted by striking cream accents that enhance the gold foil folded tongue, Formstrip, and midsole. Adding depth to the design, a rustic orange contrast brings a layered palette to the inner lining and lugged tread underfoot.

FENTY x PUMA Avanti

For the reflective "Aged Silver" iteration, a premium patent leather finish mimics the luminous quality of Rihanna's set design. A gum tread adds a playful touch, accompanied by further FENTY branding, while dark grey accents at the laces and collar lining enhance the surrounding metallic silver upper.

Rihanna's PUMA x FENTY Avanti pack is set to drop this Friday, September 15th, and will be available in adult, kids, and toddler sizes. Get ready to rock a fusion of classic and futuristic style!

Author: David Turner

David Turner is a former professional athlete turned sneaker expert. With an insider's perspective on performance footwear, he dissects the technology and design behind the latest sports kicks.